You can’t make this stuff up.
Jonathan Cain, the keyboard player for Journey and writer of perhaps the band’s biggest hit, “Don’t Stop Believing,” vacationed in Belize recently—and tweeted about what a fantastic experience it was.
The Belize Tourism Board got wind of this, and with help from its ad agency, Olson, orchestrated an elaborate thank-you to Cain—in the form of a cover song, “Don’t Stop Belizein.” Popular local Belizean group The Laru Beya Boys recorded the song, which you can hear below.
Olson and the Belize Tourism Board have collaborated on quirky campaigns in the past. Last year they offered free vacations to Vince Gilligan and eight members of the Breaking Bad cast—after the phrase “taking a trip to Belize” was used on the show as a euphemism for getting murdered.
The Belize Tourism Board – Don’t Stop Belizein’
― “Don’t Stop Belizein’” by The Belize Tourism Board